About me
Sandeep Rathi
Hello! I’m Sandeep Rathi, a passionate designer with over 8+ years of experience in creating visually appealing and user-friendly websites, mobile apps, and B2B SaaS applications that are both functional and engaging.
Recently, I’ve been focused on integrating AI and advanced personalisation into my design process to make digital experiences more intelligent and tailored to individual users.
I have worked closely with product managers, developers, and other stakeholders to deliver user-centred solutions that not only solve real problems but also drive business growth and engagement.
Some fun facts
Think of me as the Sherlock Holmes of user problems, minus the hat but definitely with the magnifying glass.
With years of experience making products people want to use. I have a natural gift for spotting things that just aren’t aligned (both in design and in life).
Beyond design, I’m always eager to learn, mentor, and explore new ideas that challenge the status quo.
Design stack that powers me
Tools
- Figma
- Sketch
- Google Analytics
- Hotjar
- Miro
- Adobe Photoshop
- Adobe Illustrator
- HTML & CSS
Skills
- User Research
- Interaction Design
- Product Strategy
- Prototyping
- Wireframing
- User Flows
- Usability Testing
- Design System
UX Consultant
SNDP Design
Aug 2023 - Present
Product Designer
Tide Platform
May 2021 - Jul 2023
Product Designer
Easyrewardz
Aug 2019 - Dec 2020
Product Designer
Corwhite Solution
Feb 2018 - May 2019
When I am not working, I am travelling
Discovery
I start by understanding your users, product goals, and market context. Through stakeholder interviews, user research, and competitor analysis, I gather insights that lay the foundation for strategic design decisions.
Strategy & Design
Based on real user needs, I map out user journeys, define information architecture, and create wireframes. This step focuses on designing intuitive, scalable experiences that align with both user behavior and business goals.
Prototype & Test
I bring concepts to life with interactive prototypes and validate them through usability testing. This ensures we solve the right problems and refine the experience before investing in development.
Handoff & Launch support
I prepare detailed design specs, design systems, and dev-ready assets to ensure smooth handoff. I also collaborate during development to maintain UX quality and provide support post-launch.
Why work with me
Tailored design
I design products that align with your startup’s mission and adapt as you grow.
User-first approach
I believe in fast iteration with rapid feedback loops to build what users want.
Scalable & Dev ready
I build modern design systems that help your team ship faster and scale smoothly.